The fortunate thing about living in an outdoor town is that if you’re lucky, work can coincide with your outdoor passions. This very thing happened to me last week. To relate the two, a little background:
I was designing a postcard for a sort of travel agent company. They asked for a identifiable, classic Jackson Hole ski shot on the back. I found an image with two 20-something women drinking beer on a deck overlooking the ski area and thought “now THAT’s a ski vacation”. The agency I was working for also loved it, but said I needed to provide further options as the company had something different in mind. My rationale for using the beer image was the following:
“Skiing, especially at Jackson, is a challenge. By their very nature, challenges are uncomfortable. But skiing is about more than strapping on two sticks and sliding down the hill. It’s about reliving the challenges of the day with a great excuse to drink beer at 3pm with people you just shared an amazing experience with. The beer image invokes the nostalgia of relaxing and the entire experience of ski vacation; not just the mountain. It’s also a part of the ski experience that non-skiing family members can participate in (Jackson is often criticized for not having many non-skiing activities).”
The client bought the image.
If you’re looking for my graphic design business site, click here.
Website of the Day: www.apres.org, “A Singles Club for Active Adults”